Current:Home > MyRobert Brown|An appreciation: How Norman Lear changed television — and with it American life — in the 1970s -Wealth Momentum Network
Robert Brown|An appreciation: How Norman Lear changed television — and with it American life — in the 1970s
Charles Langston View
Date:2025-04-10 19:21:41
NEW YORK (AP) — In many American living rooms,Robert Brown the 1960s didn’t really begin until Jan. 12, 1971.
That was the night the comedy “All in the Family” debuted, almost instantly changing television and American society with it. Creator Norman Lear, who died at age 101 on Tuesday, was the man behind that transformation.
The series introduced the brash bigot Archie Bunker, his “dingbat” wife Edith, his feminist daughter Gloria and his liberal son-in-law Mike Stivic. From their house in the New York City borough of Queens, they co-existed loudly and watched the world spin uncontrollably.
Archie Bunker, portrayed by Carroll O’Connor, embodied the “American Way” — as most middle-aged white Americans understood it at the time — and watched in confused exasperation as “others” redefined it.
Coming out of a tumultuous decade of fundamental change, and smack in the middle of a contentious war overseas, these realities were hardly foreign to most Americans. They just rarely saw them reflected on television after dinnertime, after the nightly news was over.
HE HELPED TELEVISION COME OF AGE
If not in its infancy, television was barely out of its adolescence at the time. Most people had only one set in their homes — my family had upgraded from black-and-white to color less than two years earlier — and viewers watched the same handful of over-the-airwaves channels. Television programmers — watched closely by network censors and the Federal Communications Commission — rarely tread on topics that risked upsetting anyone.
“Before ‘All in the Family,’ television comedy was a vast playground for witches, Martians and crazy ladies who constantly dressed in disguises or mistook their husband’s boss for the milkman,” Aljean Hermetz wrote in The New York Times in 1972.
“Relationships were relentlessly stapled out of cardboard and then wrapped in cellophane with professional-looking bows,” Hermetz wrote. “The few non-plastic situation comedies were gentle and relatively melodramatic and contained no meanness.”
Bunker was incredulous at a Black neighbor portraying Santa Claus — after all, he reasoned, everyone knew Santa was white, right? He reacted in shock when Sammy Davis Jr. kissed him on the cheek. England, he said, was a “fag” country — a word you wouldn’t hear on network television today. Even the sound of a flushing toilet was novel for TV then.
Menopause, miscarriage, marital spats — it was all fair game. Viewers learned to confront reality, and their differences, and find things to laugh about.
“I never thought of the shows as groundbreaking,” Lear told the Harvard Business Review in 2014, “because every American understood so easily what they were all about. The issues were around their dinner tables. The language was in their schoolyards. It was nothing new.”
The show was such a success, and so quickly, that in 1972 the liberal lead character in Lear’s sitcom “Maude” was deciding to undergo an abortion — the year before the Supreme Court legalized abortion with the Roe v. Wade decision.
It wasn’t without controversy. Lear asked TV Guide and other publications not to include “abortion” in their pre-show synopses. Two CBS stations in Illinois didn’t air it. The network didn’t want to air it, either, until Lear told them they’d have to find another show for their Tuesday night schedule.
HE BROADENED THE VOICES THAT WERE HEARD
That was the power that Lear had at the time. By the 1974-75 season, he was behind five of the 10 most-watched programs. And across the 1970s, whether it was race or gender or single parenthood, Lear used that power to create other sitcoms that reflected worlds that had rarely, if ever, been seen on television before.
There was the junkyard owner memorably portrayed by comic Redd Foxx in “Sanford and Son” (“This is the big one, Elizabeth,” he’d say, clutching his chest and pretending to have a heart attack). There was the struggling Black family in the Chicago projects in “Good Times” (with the “dy-no-mite” son portrayed by Jimmie Walker).
And most memorable of all, there was the striving Black family acclimating into a Manhattan “deluxe apartment in the sky” in “The Jeffersons,” a series introduced each week by the unforgettable theme song “Movin’ on Up.”
Actress Bonnie Franklin showed viewers the struggles and triumphs of a single mom raising two daughters in “One Day at a Time,” a series that made Valerie Bertinelli America’s sweetheart.
It was a run of creative and commercial success never truly duplicated — certainly not by Lear, who had his share of later strikeouts and, for a younger generation, became better known as a liberal activist.
The candor and comedy he brought to the airwaves in the 1970s sealed his status, however, and any television show with realism at its core owes Norman Lear a debt.
In lasting until he was 101, Lear lived long enough to see his work appreciated by those who didn’t live through it the first time. “One Day at a Time,” for example, was remade from 2017 to 2020 with a Cuban family at its center. And Jimmy Kimmel lovingly helped produce televised run-throughs of some of Lear’s classic scripts acted by current stars.
Somehow, it worked. The exercise proved the durability of his scripts — and, instead of sounding dated, how so much of what they discussed is still relevant today.
___
David Bauder, the media writer for The Associated Press, has covered television for more than 25 years. Follow him at http://twitter.com/dbauder
veryGood! (676)
Related
- The Grammy nominee you need to hear: Esperanza Spalding
- FBI arrests Afghan man who officials say planned Election Day attack in the US
- Yes, voter fraud happens. But it’s rare and election offices have safeguards to catch it
- Yes, Glitter Freckles Are a Thing: Here's Where to Get 'Em for Football or Halloween
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- Don’t count on a recount to change the winner in close elections this fall. They rarely do
- October Prime Day 2024: Fetch the 29 Best Pet Deals & Score Huge Savings on Furbo, Purina, Bissell & More
- This camp provides a safe space for kids to learn and play after Hurricane Helene
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- Video shows nearly 100 raccoons swarm woman's yard, prompting 911 call in Washington
Ranking
- At site of suspected mass killings, Syrians recall horrors, hope for answers
- Education Pioneer Wealth Society: Empowering the Future, Together with Education Pioneers
- Honolulu’s dying palms to be replaced with this new tree — for now
- The Flaming Lips Drummer Steven Drozd’s 16-Year-Old Daughter is Missing
- North Carolina justices rule for restaurants in COVID
- Disney World and Universal Orlando remain open ahead of Hurricane Milton
- The Deepest Discounts From Amazon's October Prime Day 2024 - Beauty, Fashion, Tech & More up to 85% Off
- Dyson Airwrap vs. Revlon One-Step Volumizer vs. Shark FlexStyle: Which Prime Day Deal Is Worth It?
Recommendation
Current, future North Carolina governor’s challenge of power
How will Hurricane Milton stack up against other major recent storms?
NCAA cracking down on weapon gestures toward opponents in college football
Sandbags, traffic, boarded-up windows: Photos show Florida bracing for Hurricane Milton
SFO's new sensory room helps neurodivergent travelers fight flying jitters
The Flaming Lips Drummer Steven Drozd’s 16-Year-Old Daughter is Missing
Jets' head coach candidates after Robert Saleh firing: Bill Belichick or first-time hire?
Love Is Blind's Amber Pike and Matt Barnett Expecting First Baby